Brand Analytics for Amazon Sellers

Overview

The Brand Analytics feature aggregates and visualizes data to help sellers understand customer behavior, market trends, and brand positioning across Amazon marketplaces.

All insights are presented in dashboards designed for analysis and decision-making.

What Brand Analytics includes

• Search behavior and keyword demand trends
• Brand and product performance over time
• Market share indicators and comparative benchmarks
• Customer engagement signals across listings

All metrics are displayed for analytical and reporting purposes only.

How sellers use Brand Analytics

Sellers use Brand Analytics to understand how their brand performs in relation to competitors and how customer demand evolves over time.

• Evaluating brand visibility across search terms
• Identifying demand shifts and seasonality patterns
• Assessing product portfolio performance
• Supporting listing and advertising strategy decisions

MarketLedger does not perform automated actions based on Brand Analytics data. All actions remain seller-initiated.

Data sources & permissions

Brand Analytics data is accessed through Amazon's authorized APIs, subject to seller permissions and eligibility.

MarketLedger only reads and presents data that sellers are permitted to access.

Compliance & data usage

MarketLedger uses Brand Analytics data exclusively for analytics, visualization, and reporting.

The platform does not modify listings, adjust pricing, change advertising settings, or execute actions without explicit seller input.

Availability

Brand Analytics availability depends on Amazon marketplace eligibility and account permissions.

Not all sellers may have access to all Brand Analytics metrics.